Oslo, Norway, April 27th - Incitia Ventures today announced that it has invested SEK 20 million in Campadre Scandinavia AB, the leading Nordic members-only online private sales company.
Campadre launched its operations in 2009 and has established itself as the leader in members-only online private sales in the Nordic region. Online-private-sale is a proven business model where limited batches of premium brand goods are sold at highly discounted prices during short campaigns in a members-only web store. The Business model serves both brand owners and end customers alike by providing a mechanism for brand owners to conduct inventory optimization in a rapid and discrete fashion while offering premium value to consumers. The online private sales business was pioneered in France in the early 2000s and has since been developed and adopted in many regions throughout the world. However in the Nordic countries this business model is still in its infancy and Campadre as the market leader had in 2011 a revenue of SEK 34 million.
Jens Petter Falck, partner in Incitia Ventures said: “We are very pleased to be able to invest in Campadre. In Campadre we found a solid team in the process of rolling out an attractive and well proven business model in a new market that based on experience from other geographies has a substantial potential. Together with the management team, the board and other shareholders we now look forward to use our experience and dedication to capture that potential”.
GP Bullhound was the exclusive financial advisor for Campadre Scandinavia and Törngren Magnell was the exclusive legal adviser for Incitia Ventures in connection with the investment.