Built a provider of enterprise software for market research

MI Pro AS (now part of GMI Inc) developed a next-generation enterprise software for market research businesses providing end-to-end functionality via all relevant media channels such as paper, phone, web and face-to-face interviews. The software automates work processes and offers a powerful solution with an intuitive interface for data mining, analysis and presentations. In 2005 the company was sold to the Seattle based market research services firm Global Market Insite Inc (GMI). In 2011 GMI was sold to the WPP Group (NASDAQ: WPPGY; LSE: WWP.L).

Key developments during our ownership:

  • Completed product development.
  • Won contracts with a handful of leading international market research agencies.
  • Created international interest in the company.

Sold to GMI Inc in 2005.
Responsible partner: Jens Petter Falck, Erik Sandersen